Project
Crident
Client: Crinela Fer · dental clinic
A site that conveys exactly what matters in a dental clinic: professionalism, state-of-the-art materials, and a relationship of trust between doctor and patient.
Crident.ro

About the client
A dental clinic focused on trust
Crident is a top dental clinic, led by Crinela Fer, which focuses on quality services, state-of-the-art materials, and open communication with the patient.
For a field where trust decides everything, the online presence must instantly convey the same care for details as the clinic itself.
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Client
Crinela Fer
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Industry
Dentistry · healthcare -
Services
Development website, securitate și mentenanță -
Website
Crident.ro

The challenge
How to earn a patient’s trust online
A patient looking for a dentist quickly forms an opinion based on how the site looks. If it’s clunky, unkempt, or hard to find on Google, they move on.
The challenge a fost să construim o prezență care inspiră încredere, explică serviciile pe înțelesul oricui și, în plus, protejează datele pacienților.
- Site that conveys professionalism from the very first second
- Design adapted for phones and tablets
- Services prezentate clar, pe înțelesul pacientului
- Visibility on Google for those looking for a dentist
- Security pentru datele pacienților
The solution
A neat, secure, and easy-to-find site
Haipeweb developed a site that reflects Crident’s commitment to quality, with informative and SEO-optimized content that answers patients’ questions.
In addition to development, the project included integrating marketing services, securing the site, and constant maintenance, so that everything remains fast, protected, and up-to-date.
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Development Custom
We built a site tailored to the clinic's visual identity, with a clean, modern design that is easy to navigate on any device. The site's structure was designed to quickly guide the patient to the information they need and to scheduling an appointment.
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Security Website
We implemented dedicated security measures to protect patients' data and information transmitted through scheduling forms. The site is constantly monitored for vulnerabilities, reducing the risk of security breaches or attacks.
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Copywriting
We wrote clear and informative content for each dental service offered by Crident, from implants and dental crowns to orthodontics and oral surgery. The texts explain the benefits of treatments in a friendly tone that maintains the relationship of trust between doctor and patient.
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Marketing services integration
We connected the site with online marketing tools so the clinic can track visitor behavior and optimize promotional campaigns. This integration supports the constant attraction of new patients from the Cluj-Napoca area.
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On-site SEO
We optimized the site's structure, texts, and technical elements for search engines so that Crident appears more visible when patients search for a dentist in Cluj-Napoca. The optimization includes titles, descriptions, and logical organization of the services pages.
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Maintenance
We ensure regular updates, functional checks, and periodic backups, so that the Crident site remains stable and fast over time. Thus, the clinic can focus on patients while we take care of the technical side.
Results after launch
An online presence worthy of the clinic
- Trust from the first visit
- Easier to find on Google
- Fast, secure, and always up-to-date
I had a very pleasant experience with Diana. I needed a site and she understood exactly what I wanted so well that it was like she was reading my mind, and then after the site was finished I received a lot of technical support from her and many very useful indications. I wholeheartedly recommend her, very professional and a wonderful person!
Crinela Fer
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